Lightspeed Privacy Policy

Last updated: September 23rd, 2020

1. Introduction

This Privacy Policy sets out the commitment of Lightspeed LLC, 685 US-206, Suite 204, Bridgewater, New Jersey NJ 08807, USA and its affiliates including Lightspeed Research Limited, 4 Millbank, Westminster, London, SW1P 3JA, UK (altogether "Lightspeed"), a Kantar group company ("Kantar"), to the privacy of its panel members ("Panellists", "Panellist"), and governs Panellists' rights regarding privacy and data protection.

This Privacy Policy applies to the Lightspeed panels known as LifePoints and All Global Circle, altogether identified in this Privacy Policy as the Lightspeed panels (the "Panels"). For clarity, this policy is publicly available on the LifePoints panel site as "LifePoints Panel Privacy Policy" and on the All Global Circle as "All Global Circle Privacy Policy". Panellists are members of the Panels, operated by Lightspeed and for which Lightspeed is the data controller. Taking part in our panels, surveys and research activities is entirely voluntary. By registering to the Panels and accepting these terms, you confirm that you have read and understood the terms of this Privacy Policy. We ask you to read this Privacy Policy carefully.

For the purpose of this Privacy Policy, personal data means any information which relates to an identifiable living individual (or the equivalent applicable term in your jurisdiction - for example in California, personal information would also relate to a specific household).

2. Lawful Collection and Use of Data

We collect your personal data in several ways such as through our website(s) (for example your panel portal), our mobile applications and other activities such as social media, apps and online, face to face or telephone studies or other research activities. We may add other ways and activities moving forward but we will always operate in compliance with this policy.

We have set out below, more detailed information about how we use your personal data. We are also required by law to explain the legal basis for processing your personal data. These legal bases are listed below and could be different for each use case:

  • we have your consent for the use of your personal data;
  • we need to use your personal data in order to perform a contract with you;
  • we need to process your data to comply with a legal obligation;
  • we need to process your data in order to protect your vital interests or someone else;
  • the processing is necessary to perform a task in the public interest; or
  • the use of your personal data is necessary for our (or our clients') legitimate interests (in which case we will explain what those interests are).

We will never misrepresent ourselves or what we are doing. If you receive an email that concerns you, purporting to be from us, please let us know as shown below in "How to Contact Us".



Data collected/processed


Operating our website(s)

Ensure that content from our site is presented effectively, according to the device you are accessing it on.

Analyse statistical data about user(s) browsing actions and their patterns

IP address, operating system information, browser type

We obtain this data from you directly

Panel registration and management

To administer your panel profile and to communicate with you, including informing you about the panel, selecting you for future surveys, contacting you to participate in our survey and other research activities, issuing your incentive, helping when you contact our panel support, etc.

Name, email address, postal address, mobile device ID, medical education number (US), GMC Number (UK), le numéro RPPS (France), el número de colegiado (Spain), demographics and any detail you share with us about yourself and your household

We obtain this data from you directly

Market Research

To understand your views about certain products and services or to understand your behaviour in different situations

Identifier, contact details, email address, voice, image, opinion

We obtain this data from you directly

Scientific Research for academics, public health organisations or Research Council institutes

Including but not limiting to clinical studies, health economics and outcomes research (HEOR), non-interventional studies (NIS), real world research (RWR), observational studies, epidemiology research

Identifier, contact details, email address, health data, e.g. disease, health status, diagnose, treatment pattern, unmet needs

We obtain this data from you directly, or combined with other secondary database

Scientific Research for commercial companies and charitable research organisations

Including but not limiting to clinical studies, health economics and outcomes research (HEOR), non-interventional studies (NIS), real world research (RWR), observational studies, epidemiology research

Identifier, contact details, email address, health data, e.g. disease, health status, diagnose, treatment pattern, unmet needs

We obtain this data from you directly, or combined with other secondary database

Safety monitoring (Pharmacovigilance Adverse Events Reporting)

Report Adverse Events during our studies to competent authorities

Identifier, contact details, email address, disease, treatment, product taken and adverse events

We obtain this data from you directly, or combined with other secondary database

Public Disclosure

To share or disclose pursuant to judicial or other government subpoenas, warrants, orders or pursuant to similar and other legal or regulatory requirements, we will provide such information to the appropriate authorities

Identifier, name, contact details, email address, incentive received.

We obtain this data from you directly, or combined with other secondary database

Fraud Protection

Protection of our business interests against fraudulent behaviour

IP address, browser specifications, device specifications, postal addresses, email addresses, official identification number (i.e. ME number)

We obtain this data from you directly

Survey Participation Uniqueness

Prevention of multiple entries in surveys by the same individuals in line with our Terms and Conditions

IP address, browser specifications, device specifications

We obtain this data from you directly

Tracking of the Answers of Recurring Respondents (special research design projects)

When you participate in our surveys, we typically use a temporary ID which makes your answers in the survey anonymous to our clients. However, some of our clients have the specific research design need to understand how your opinion has evolved over a period of time. For this specific project type that we call "tracking" projects we will use persistent IDs and we will make this clear at the beginning of each of these surveys. Your survey responses will be considered as personal data and you will have the right to access them. Such projects will contain a notice on the very first page of the survey, so that you can identify them and decide whether or not to take part

Persistent unique project-specific identifier

We obtain this data from you directly

Data Matching and Enrichment

We enrich the data we hold on file about you by matching your personal data with third parties. This will help us to improve your panel profile and ensure that we select relevant surveys for you.

We utilize matching services (i.e. third parties who are specialized in data management) to acquire additional information about you from public and private data sources (such as social networks, retailers and content subscription services with whom you have an account) or to use your personal data as an aid to develop additional or new types of anonymous data sets (i.e. we compile your aggregate data with data from other consumers to create a new lifestyle segment). The matching service (our data partner) holds the personal data we share for a short time, uses it to assemble the additional information, and then returns the combined information to us. Data partners are contractually bound to delete the data we share with them and/or are not authorised to use it in any way other than for this specific purpose.

Persistent unique identifier, contact details, email address, social login, cookie, mobile device ID, official identification number (i.e. ME number)

We obtain this data from you directly or combined with other secondary database

Advertising Targeting and Media Buying Research

We use your personal data to help our clients and data partners enrich their data by using lookalike modelling techniques.

Thanks to your participation in our surveys and your profile data, we can help our clients to improve their advertising targeting, and to create better online advertising models, through lookalike modelling or similar research methodologies. We will use your personal data we collect about you through profile building, participation in research surveys or data matching to match with third-parties and platforms (our data partners).

We include contractual safeguards to ensure that you will not automatically be targeted for commercial purposes, as a result of your data being used to help create a lookalike audience, and that our data partners cannot use your data for any other purpose.

Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID, official identification number (i.e. ME number)

We obtain this data from you directly or combined with other secondary database

Ad Exposure and Measurement

In addition to cookie-based matching (which you can control and consent to via your panel account), we will use personal data you provide to us, such as an email address, in a direct matching process with third parties (i.e. our clients and publishers) to determine if you are a user of that service (such as social networks, websites, mobile apps) for advertising measurement research purposes. We will identify what advertisements you may have been exposed to on those sites and platforms and measure how brand attitudes or brand recall have impacted sales. The third parties that we work with are not permitted to use the data for any other purpose.

Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID, official identification number (i.e. ME number)

We obtain this data from you directly or combined with other secondary database

3. Third Parties (Clients and Suppliers)

We may share your personal data with our third-party vendors and processors to perform panel management related activities in order to deliver panel services and activities to you. This could include vendors managing or assisting us in managing our panel databases, marketing automation and CRM, quality checks and fraud prevention, incentive management, and customer care. Some vendors will specifically work with us on enriching your panel profile, allowing us to select you for surveys, such as vendors specialized in, but not limited to, data matching, online ad effectiveness measurement, and social media data interactions. Categories of personal data shared with these vendors would typically be, but may not be limited to, name, email address, postal address, phone number, cookie ID, panelist ID, and IP address. Your personal data is not sold to third parties.

Our third-party data partners and publishers are all contractually bound to keep any information they collect and disclose to us, or that we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own.

4. Confidentiality, Security and Industry Requirements and Where We Store Your Personal Data

We take appropriate technological and organisational measures to protect your personal data, both during transmission and once we receive it. Our security procedures are consistent with generally accepted standards used to protect personal data.

The data that we collect from you may be transferred to and/or stored outside your territory. It may also be processed by staff operating outside your territory who work for us or for one of our suppliers. If your personal data is transferred to, stored at or otherwise processed outside your country or territory, and that country or territory has not been recognized as providing an adequate level of data protection, we will put in place additional safeguards to protect your personal data, as required by applicable law. For example, if you are in the EEA, standard contractual clauses would be used if we process your data outside the EEA.

Your account information and personal data are password protected so that you and only you have access to your information. In order to keep your personal data safe, we recommend that you do not divulge your password to anyone. Lightspeed will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also, please remember to sign out of your Panels account and close your browser window when you have finished visiting our site. This is to ensure that others cannot access your personal data and correspondence if you share a computer with someone else or are using a computer in a public place like a library or Internet cafe. Please change your password regularly.

5. Industry Standards

We adhere to various standards and industry codes depending on your location, including:

  • European Society for Opinion and Market Research (ESOMAR)
  • European Pharmaceutical Market Research Association (EphMRA)
  • Advertising Research Foundation (ARF)
  • Director General Ordinance Factories (DGOF)
  • Market Research Society (MRS UK)
  • Australian Market and Social Research Society (AMSRS)
  • British Healthcare British Intelligence Association (BHBIA)
  • Korea Research Association (Kora)
  • Dutch Market Research Association (MOA)
  • Intellus Worldwide
  • Perhimpunan Riset Pemsaran Indonesia (PERPI)
  • Market Research Society of India (MRSI)
  • Marketing Opinion And Research Society Philippines (MORES)
  • China Marketing Research Association (CMRA)
  • Japan Marketing Research Association (JMRA)
  • Market Research Society Hong Kong (MRSHK)
  • Australian Market and Social Research Organisations (AMSRO)
  • Canadian Marketing Association (CMA)

6. Cookie Disclosure

Cookies are small text files stored on your computer or mobile device by a website that assigns a numerical user ID and stores certain information about your online browsing. They are used to help users navigate websites efficiently and perform certain functions. The website sends information to the browser, which then creates a text file on the user's computer or mobile device. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server.

For behavioural tracking research, we use optional cookies / software applications, but only if you have given your consent to these cookies / applications.

As is true of most online surveys, we gather certain information automatically and store it in survey data files. This information may include the following: Internet Protocol addresses (IP address), browser type, Internet service provider ("ISP"); referring/exit pages, operating system and date/time stamp.

We use this automatically collected information to analyse trends such as browser usage and to administer the site, e.g. to optimise the survey experience depending on your browser type. We may also use your IP address to check whether there have been multiple participations in the survey from this IP address and to protect our business against fraudulent behaviour.

Lightspeed defines cookies within 3 categories:

  • Required to use the Panels site;
  • Security-specific and
  • Behavioural or advertising research cookies.

For more information, please log in and access your cookie preferences page where you are able to adjust your cookie settings.

7. Accuracy

We take reasonable steps to keep personal data in our possession or control accurate, complete and current, based on the most recent information made available to us by you and/or by our client.

We rely on you to help us keep your personal data accurate, complete and current by answering our questions honestly. You are responsible for ensuring that you notify us of any changes to your personal data.

8. Children’s Data

Lightspeed recognizes the need to provide further privacy protections with respect to personal data collected from children. We never knowingly invite children under the legal age set by the authorities in the country in which you reside to participate in research studies without parental permission. If it is necessary and appropriate to a particular project to directly involve children under the legal age, we take measures to ensure we have been obtained permission by a parent and/or legal guardian. Lightspeed will provide parents and/or a legal guardian information about the survey topic, any personal or sensitive information which may be collected from the children, the way the data will be used and whether and with whom Lightspeed may share such information. We do not sell children’s personal data.

While the child is completing the survey, it is the responsibility of the parent and/or guardian to supervise them.

9. Sensitive Data

From time to time, Lightspeed may collect personal data that is classified as “special categories” of personal data. This includes racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person's sex life or sexual orientation. You can always choose whether to provide this data to us.

10. Rights of Individuals

To request access to personal data that we hold about you, you should submit your request in writing to the e-mail address or postal address shown below in the ”How to Contact Us” section. When you make a request you should provide your panellist ID or any other relevant identifiers. We may also request you provide a copy of a valid government issued or official identification (such as drivers licence or passport) if we need to verify your request.

You have the following rights in relation to your personal data:

  • Right to change your mind and to withdraw your consent;
  • Right to access your personal data;
  • Right to rectify your personal data;
  • Right to erase your personal data from our systems, unless we have legitimate interest reasons for continuing to process the information;
  • Right to port your personal data (portability right);
  • Right to restrict processing of your personal data;
  • Right to object to the processing of your personal data;
  • Right to opt out of the sale of your personal data (if we sell your data) and
  • Right to not be discriminated against for exercising any of the rights available to you under applicable data protection laws.

If necessary, we shall also notify third parties to whom we have transferred your personal data of any changes that we make on your request. Note that while Lightspeed communicates to these third parties, Lightspeed is not responsible for the actions taken by these third parties to answer your request. You may be able to access your personal data held by these third parties and correct, amend or delete it where it is inaccurate.

11. Data Storage and Retention

Personal data shall be retained only for such period as is appropriate for its intended and lawful use. Lightspeed shall retain your personal data for as long as you are a member of the Panels. In the event that you unsubscribe from the Panels, we shall retain data for no longer than 3 months after you unsubscribe, unless otherwise required by law. Personal data that is no longer required shall be disposed of in a manner that ensures that the confidential nature is not compromised.

As part of the Company Business Continuity Plan and as required by ISO 27001, ISO 9001, ISO 20252 and in certain instances the law, our electronic systems are backed up and archived. These archives are retained for a defined period of time in a strictly controlled environment. Once expired, the data is deleted and destroyed to ensure the data is erased completely.

12. Updates to Our Privacy Policy

We keep our privacy policy under regular review and it may be amended from time to time and at least every 12 months. We will always have the most up-to-date policy on our website, or within your panel portal. We will record when the policy was last revised. Non-material changes to this Privacy Policy will be announced through the Panels’ sites only. Your continued access to the Panels’ sites and services after such changes conclusively demonstrates your consent to any changes.

13. How to Contact Us

If you have any questions or concerns relating to your privacy or to Lightspeed privacy practices, (or for example you wish to unsubscribe) our General Counsel and Data Protection Officer is Gillie Abbotts-Jones and you can contact Lightspeed:

  • by email at
  • by post to: Lightspeed, Privacy Office, 4 Millbank, Westminster, London SW1P 3JA, United Kingdom
  • Calling the 1800 toll free number listed on (only if you are in the USA).

14. Complaints & Country Specific Disclosure

If you consider that our processing of your personal data infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state or jurisdiction of your habitual residence, your place of work or the place of the alleged infringement. To find the contact details of your country supervisory authority, please consult our dedicated page.

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